Currently, I’m a Director of Creative Strategy at the Atlantic.
I have 10 years of experience using my storytelling, strategy, and journalism skills to create compelling content for brands. I've executed every step of the branded content process, from developing pitches in response to RFPs, to interviewing client executives, and writing informative, surprising stories that speak to the brand's target audience. Those stories might take the form of a podcast, a video series, a pop-up website, a reported article, or a white paper. In other words, I’m a one-stop creative services shop.
I’ve executed branded content projects for top publishers including:
The New York Times, CNN, Conde Nast, The Washington Post, Vox Media,
Gawker Media, Time Inc., NBC, and more.
Here are a few of my favorite things I’ve made with brands:
Client: Nike
Publisher: The New York Times
Role: Editor
Edited a series of stories on how sports creates community for a NYT project with Nike. Worked with writers around the world to capture cultural nuances and bring each story to fruition.
Client: American Cancer Society
Publisher: The Atlantic
Role: Creative Strategist
Engaged a new generation of American Cancer Society donors with a campaign about inequity and cancer care, underscore the impact ACS’s work has on creating a better system for all.
Client: McDonald's
Publisher: Gizmodo Media Group
Role: Associate Creative Director, Writer, Talent
Wrote and hosted The Sauce, a podcast that tells the story of the day McDonald's infamously botched a limited release of its Szechuan Sauce.
Client: Secret
Publisher: CNN
Role: Creative Strategist
Created a film on the U.S. Women’s Soccer team’s fight for equal pay, working closely with director to develop film treatment, write interview questions, and provide edits in post-sale.
Client: Porsche
Publisher: Gizmodo Media Group
Role: Associate Creative Director
Gave three valet drivers the chance to take the best Porsche vehicles to their limits at the Porsche Experience Center. And captured the whole thing.